Brands and businesses are always looking for the best marketing strategy to stay relevant amidst quickly changing times. In this fast-moving day and age, it’s no longer enough to rely on just customer loyalty or the brand’s already established reputation. If you aren’t seen, you’re as good as gone.
How do you make sure that you don’t just stay afloat, but drive your brand’s success forward? The digital landscape is the answer here. There are many digital marketing strategies that brands can use to boost their presence and maintain their reach. One tool that is proving to be useful for many brands is guest blogging outreach.
What is a blogger outreach strategy?
Guest blogger outreach programs or blogger outreach strategies are marketing methods where brands reach out to bloggers (sometimes called influencers) and collaborate with them to promote their products, services, or the brand as a whole. Bloggers will often create or produce content to promote the brand. In return, brands pay influencers in the form of cash, free products, or product discounts.
While some brands prefer to reach out to bloggers and influencers on their own, most will take advantage of blogger outreach services to find the right influencers for their business.
Top 5 reasons any brand needs a blogger outreach strategy
1. Build more trust between your brand and your customers
Since customers have grown to be so much more critical of the quality of products and services these days, bloggers/influencers play a very crucial role in establishing a brand’s credibility. People often seek blogger’s opinions before buying a product because they feel that they’re listening to somebody relatable that they can trust. According to an extensive study done by BlogHer, about 81% of the online population trusts in the word of bloggers. Engaging with a trusted influencer means creating a higher level of trust between you and your customers.
2. Increase brand visibility
Your brand could be the best of the best, but that means nothing if it isn’t visible to your target market. This is one of the most important aspects of growing your business and making it successful. Bloggers are an essential asset for your brand because they can use their influence to create and curate content to promote your brand. By connecting with a blogger, you connect with the following that they have already established, which increases your visibility and reach. Taking advantage of a blogger outreach service will help your brand reach more relevant bloggers and their audiences in less time.
3. Cost-effective marketing
A huge benefit of a blogger outreach service is that it’s relatively inexpensive. If it does cost a bit more, the benefits almost always outweigh the costs. Bloggers often do PR and product reviews for your brand in exchange for free products or discounts, and they will still advance your brand awareness more effectively than other strategies because of the level of trust they’ve gained.
4. Establish your brand in your niche.
Bloggers often focus on specific niches themselves. When your brand engages with a blogger in the same niche, it builds your credibility and authority. It also allows you to reach even more bloggers and influences in the same reach, allowing your brand to grow exponentially and gain more loyal customers.
5. Increase website traffic
The great thing about the blogger outreach strategy is that it also strengthens your brand website’s SEO. The more influential bloggers you tap, the more quality backlinks you establish – a perfect way to bring more good traffic to your website. Quality backlinks also allow you to stay relevant and secure the top spot on search results pages.
Blogger outreach strategies: a brand’s bright future
As we’ve covered, blogger outreach strategies prove to be an effective marketing tool that no other method can really mimic. It creates a connection with customers that feel genuine and relatable, bringing the brand closer to its target market. Not only does it maintain your business’ success, but it can also grow it tenfold.
At the end of the day, it’s all about fostering a better relationship between your brand and its audience, and a trustworthy blogger is a perfect bridge.