Whether you own a blog or handle a website, increasing traffic is always the prominent aim to cultivate a strong position in the digital market. There are plenty of ways to boost the traffic on your website or blog. But one of the efficient methods that have never failed and gained traction over time is guest posting.
If you think posting on someone else’s website is a waste of your precious time, then you are missing out on a significant opportunity to increase your visibility. Guest posting is an excellent way to reach out to a broader audience and pitch your blog or website and eventually drive them towards you. It is important to learn about how to write a guest blog post.
Here’s the scoop on how to write a guest post
1. Read the instructions
To make your guest post more interesting, make sure to read the guidelines provided by the webmaster. Before penning down the post, you must go through the guidelines to avoid future blunders. Generic guidelines of guest posting include:
- Adding infographics or images
- Achieving the word count
- Style or instructions of writing
2. Let your writing skill shine
Anyone can write an article, but you need to show your expertise to make it more engaging to drive the traffic. The best guest post is the one that can connect with the reader and strategically bring them to your blog or website. The blog should be a combination of:
- How did you do?
- Proof regarding the same
- Examples supporting your content
3. A good flow
The next tip to write a good blog post is to keep the reader engaged. To do that, you must maintain a good flow throughout the blog. You must not leave the blog in the middle and start from somewhere else; it will definitely disrupt the flow.
4. Follow a search engine-friendly structure
To make your blog reach millions and bring traffic to your website, you must also concentrate on the SEO guidelines as well. First, you must look into the guidance of the site you are posting and then rightly fit your content according to SEO rules. The instructions are:
- Do not use header or footer in your blog.
- Write short and in clear language.
- Use bullet pointers to increase the readability of your blog.
By following the process, it makes the work of the editor and reader easier.
5. Do not lose your focus
If you are planning how to write a guest blog post, one aspect would be to keep the focus intact. Maintain the keyword density while writing; make sure the things you are writing are correct, and so on. Also use focus keywords in required places such as:
- First paragraph
- Title of the content
- Meta description
- A couple of time in the body of the content
6. Adding backlinks
Depending on your blog, make sure to include reliable resources like linking it to your website, authoritative sites, etc. Also, include the required stats that the content demands. It will make your guest post more engaging and informative.
7. Include attractive images
Even the best guest post might not look attractive if you do not include pictures. That is why; including images is the most important thing along with writing a guest post. Moreover, it works in favor of the writer as the image can explain the things a writer wanted to say. It is the best guest post tips for writers. Make sure to add credits to the images.
8. Proofread your content
Once you have completed writing the content, the next crucial thing is to proofread the work. Embarrassing mistakes can be avoided by proofreading the work before submitting it. It also eliminates the silly blunders that you have made unknowingly while writing the content.
9. Run through Copy checkers
Make sure to run through Copy Checker software before submitting the work. It can give you a surety that your content is 100% unique and plagiarism free.
10. Avoid phrases and Call to action
While writing, make sure you do not include phrases like “I think” or confuse the reader. Write in a short and smart language. Call to action is largely dependent on the topic you are writing. If the content demands call to action, include it, or otherwise, skip this step.
Time to start writing original guest posts!
Guest posting is something that has emerged as a reformed way to grab the attention of your target audience scattered at different places. With practice and the right guidance, you can learn how to write a guest post. All the aspects required to write a guest post is included here. Now gear up and start practicing it.