Guest blogging refers to creating and publishing content on another blogger site. Currently, it is the most important strategy for digital marketing and it helps in building organic and referral traffic, domain authority, trust and brand awareness.
11 Benefits of Guest Blogging :
1. Guest blogging generates immediate referral traffic.
Guest posting to a website with good traffic, linking your own site, will generate immediate referral traffic and is a great alternative to paid methods like Adwords.
2. Guest blogging builds domain authority and page ranking.
Your sites domain authority is calculated based on its link juice from other sites and their own domain authority. If you guest post on websites with good domain authority, your sites authority and trust will improve. Within a few weeks you will see an improvement in organic search ranking.
3. Guest blogging improves brand awareness.
Guest blogging and mentioning your brand on popular blogs in the same niche will help build awareness.
4. Guest blogging increases your revenue
Guest blogging on blogs that are more targeted for your product and service will generate quick sales and revenue.
5. Guest blogging transforms your domain into a brand.
Guest blogging on popular sites will help grow your brand and helps the customer recollect.
6. Guest blogging improves organic search engine results.
If you guest post at websites with good DA, it improves your authority and trust thus giving higher weightage to your website content in the search results, thus improving your search ranking leading to greater organic traffic.
7. Guest Blogging helps in social exposure
If you guest post on a website with a strong social media presence, your posts are more likely to be posted and shared online.
8. Guest blogging helps in lead generation
Guest posting on websites that get traffic through keywords that convert well for your business can help you generate customer leads for your product or service. This should be your primary focus when seeking websites for guest posting.
9. Guest blogging helps build relationships
Guest blogging helps you find and connect with bloggers in your niche. These relationships can help you build your business.
10. Guest blogging helps get feedback
Reviewing comments on guest posts you have submitted may provide great customer insights for your business.
11. Guest blogging helps build backlinks
The best method to build good organic backlinks is to research and guest post. This method often gives higher quality backlinks than those from traditional director listing or link commenting.
Considering these benefits of guest blogging, we recommend that companies spend at least 20% of their digital marketing budget on Guest Posting. GuestPosts.com is a marketplace that helps connects customers with bloggers who accept Guest Posts.