What are backlinks and why are they all the rage these days? And more importantly, does my website really need them? The short answer is, yes. If you’re looking to get a greater number of visitors from search engines such as Google and Bing, backlinks are a must.
Backlinks are when links lead from one site to another. If search engines recognize more of these links, the more they will be seen as legitimate. As a result, it ranks higher on results pages. Think of them as trading business cards or networking; the more connections you make, the higher chances you’ll have of being recognized.
Engines that sit higher on search engine rankings get more traffic, especially if they have great content – more on that later. But ultimately, it’s getting high-quality backlinks that matters.
Why quality backlinks are important ?
Quality backlinks mean linking to more websites that are already well-recognized by search engines. This increases the likelihood of better rankings and better traffic.
These may seem difficult to get, but with these 5 tips, you’ll have quality backlinks on your site in on time:
1. Use free internet directories
Before the almighty search engine, the Internet made use of directories to look for websites. Today, thousands of directories are still running and accepting new links. Taking advantage of these directories can generate new quality backlinks. Choose the closest category that is relevant to your website and submit your URL for inclusion. When it’s approved, your listing will go live – voila! A new backlink.
2. Broken link building
Broken link building sounds counterintuitive, but it’s actually a really smart way of getting backlinks. It involves using dead 404 pages and presenting better content that can replace or is even better than the original link. The content you provide should be similar to what was originally linked to.
This tactic benefits everyone involved. It produces a backlink for you, lessens the broken links on the webmaster’s site, and creates a better browsing experience for the user.
3. See what your competitors are doing
If you’re not sure where to begin linking, try checking out what your competitors are linking to. They’ll tend to have resource pages which you can refer to when looking for new quality backlinks. You can even go further by checking the resource pages on those pages for new connections, or ask to be listed on their pages as well.
4. Get featured on “Best x-and-y” lists
Best so-and-so lists are magnets for readers and audiences. They can provide plenty of relevant information in a digestible manner. Not only that, but businesses can benefit from these lists as they establish themselves within a local area. Getting featured on such a list can put your name on the map for your niche.
Asking to be featured on those lists makes sense because they’re likely interested in your kind of business already. Plus, newly updated listicles will usually include the contact details of the author or editor.
5. Invest in guest blogging or posting
Guest blogging or posting involves posting the content of other bloggers or writers on your website. This is usually reciprocated, so your content (and site) will also be linked on other blogs or sites. This is the most effective way to generate fresh traffic and reach new audiences.
This kills two birds with one stone by creating quality backlinks and increasing your online reputation and reach. It’s helpful to find influencers who can publish guest posts on a regular basis. In return, feature your content on their platforms.
Conclusion :
These are just a few ways for you to build those much-needed backlinks for your site. While getting top quality ones can be challenging, using the right methods will help your business rise the ranks much more quickly. Something especially true for the last method (guest posting) is that you get to build connections and relationships while you get high-quality backlinks. This, combined with the numbers you generate, can make your business all the more relevant and successful.