Guest posting is a very time consuming effort. Before you contact a blogger make sure you check the below mentioned SEO Metrics.
Alexa Rank:
Alexa rank is a measure of website popularity calculated using a proprietary methodology that combines a site’s estimated traffic and visitor engagement over the past three months. It ranks millions of websites in order of popularity,
Domain Authority (DA):
If the DA of a site is high, then any link from it to yours is a high-authority one. We recommend websites having greater than 30 DA for guest posting.
Spam Score:
Links from a site (even if it has a high DA) with a high Spam Score is equivalent to having spammy links to your site. We recommend websites that have a Spam Score of less than 5 for guest posting.
Moz Rank:
Moz Rank is a measure of the popularity of backlinks of a website in a particular niche. A backlink from a high Moz Rank website is the same as an industry expert’s endorsement. Therefore, going for a high Moz Rank site for guest blogging is more profitable in terms of SEO.
Trust Flow:
Trust Flow is a metric that defines how many trustworthy backlinks are pointing to a site or a page. It’s always recommended to author your guest post content for a site that has acquired high Trust Flow.
Citation Flow:
Citation Flow is an SEO metric that suggests the influence of a URL based on the number of websites linking to it. Contributing to such sites having high Citation Flow is proved to be effective.
Domain Rating:
DR shows the strength of a website’s backlink profile compared to the others in our database on a 100-point scale.
URL Rating:
URL shows the strength of a page’s link profile on a 100-point scale.
Domain Score:
Citation Flow is an SEO metric that suggests the influence of a URL based on the number of websites linking to it. Contributing to sites with a high Citation Flow is proven to be effective.
Page Score:
Page Score measures the importance of a web page on a 100 point scale based on the volume of links pointing back to the page.
Trust Score:
Trust Score measures the trustworthiness of a web page or domain on a 100-point scale based on the number of links coming from highly trusted websites. Since Trust Score places higher emphasis on high quality backlinks, if you notice a big difference between Trust Score and Page Score, you may be a victim of a large number of low quality backlinks.
Authority Score:
is our compound domain score that grades the overall quality of a website and tells you how impactful a backlink from a site can be for your SEO. The score is based on the following SEMrush data: backlink data including referring domains, follow and no follow links, organic search data including organic search traffic and keyword positions, and website traffic data (monthly visits).
MOZ offers SEO Metrics DA, Spam Score, and MozRank.
MajesticSEO offers SEO Metrics Trust Flow and Citation Flow.
AHREFS offers Domain rating and URL Rating.
SEMRush offers SEO Metrics Domain score, Page Score, Trust Score, and Authority Score.
SEO Penalties:
An organically high-ranking site naturally has expertise, authority, and trust. Search with the root domain (GuestPosts.com) of the site on Google. If you can’t find it on the first organic result, skip it as it might have some SEO penalties. Usually, one site should rank on the first organic spot when you search with its root domain on Google.