Today it’s not about ‘get the traffic’ ……. it’s about ‘get the targeted and relevant traffic’ Adam Audette
No matter what type of business you run, striving to make your work appear on the first page of the search engines is almost everyone’s goal. And, one of the most effective ways that can make your website gain visibility on the search engine results pages (SERP) is by building high quality backlinks for your website. The algorithms of search engines have changed and progressed over time, but one thing that holds the same importance is quality backlinks.
Whether it is Google or any other search engine, backlinks are the major ranking factors. To get relevant traffic and do SEO for your website, these links are something you should be focusing on.
What are Backlinks?
Having a superb website that’s engaging, easy to access, has keywords with proper tags, titles, etc. is amazing; but where search engines are concerned such as Yahoo, Bing, and Google, they take into account various other outside factors as well.
The most crucial of those outside factors are quality links that go to your website from other credible sites. And, this is what backlinks are – links that help potential audience to land on your website from some other website.
Also known as inbound links, incoming links, or one-way links, they mostly come from content or blogs of other websites and can also come from directories and various social media platforms as well.
Benefits of High Quality Backlinks
A quality link is defined as a link that comes from a renowned domain authority website, the one that is trusted by searchers and search engines alike.
If you keep on focusing on the number of links and ignore the quality, and keep reaching out to irrelevant sites, all your efforts might be of no use. Because, the higher the domain authority, the more worthy the backlink for your rankings.
Generally,
- A ranking of 60-100 is awesome
- 40 to 50 is fine
- And, less than 40 isn’t okay.
Reasons why high quality backlink services are beneficial:
- Boost brand awareness
- Resource links for long term
- Build new relationships
- Increased SEO rankings
- Generate passive traffic over time
Strategies to Create High Quality Backlinks
To get reliable websites to link to your online business, the following are some robust ways to build or earn backlinks
Broken Link Building
One of the perfect ways to create incoming backlinks is to use the broken link building method. It is a great technique in which a broken link, that is the one that links to a page on the website that has been deleted. In simple words, pages that show a 404 error.
Focus on the resource pages in your niche to find the various 404 links. This is an easy process, and it can be done by searching in Google, by entering the required terms:
- Target keyword + Resource page
- Target keyword + Links
- Target keyword + Recommended site
- Target keyword + Resources
After finding the broken link, you can reach out to the website owner and inform them about the link that’s broken on their website, in a friendly and polite manner. You can give them a few alternatives, including your website, and they could use it to replace the broken links.
Guest Blogging
Guest posting or blogging is one of the best ways to get links on your website. By putting your content on the different popular websites, a new audience will be able to read your articles. It is a wonderful technique for driving traffic, increase followers on social media, and building quality backlinks too.
When done in the correct manner, and with a target of providing helpful, relevant, and high quality content, guest posts can be one of the most effective link building tools.
Have a look at competitor’s backlinks
With engaging and SEO-friendly content on your website, you may appear on the first page of search engines, but to make your spot in the first three results and be ahead of your competitors, you’ll have to steal their backlinks.
- Search for the highest 3 search results for targeted keywords using SEO tools such as Ahrefs or SEMrush to see the ranking of the pages.
- Create a comprehensive and detailed content for the target termand make it as link worthy as possible. It should catch the audience’s eye when searching for the related topic.
- Monitor your competitor’s backlinks.
- Keep a record of the URLs that can be possible backlinks for your post.
- Shortlist your prospects and perform an email outreach campaign.
- Also, you can use various outreach tools, and be patient until you receive a positive response from a website.
Backlinks with Infographics
One of the most used link building methods is infographics. It’s been in use for a very long time and shows exceptional results. They aren’t just popular on social media sites but are great for improving SEO and boost web traffic.
Another advantage of using infographics is they can help generate free high-quality backlinks. To create attractive designs, you can hire a professional designer. And, after they’re ready, it is time to promote by following the steps below:
- Search for infographic submission sites.
- Submit your infographics.
- Search for bloggers in your niche and reach out to them. You can offer your infographic free as a guest post.
- Generate an embed code for your infographic, for making it easier to share.
Provide Testimonials
If you want an easy method to earn quality backlinks, write testimonials for websites or products you love to use. Big or small, all the companies like to show off their customer testimonials.
To show that the review is real and that you’re a real person posting on a website, they’ll usually add a link to your website, without you even asking them to do so.
Building or earning high quality backlinks can be challenging at times, but by using the right techniques, it can be done effortlessly, and it is definitely worthy in the long run. Now, that you’ve learned the useful strategies, it is time to begin the process, and test the methods yourself!